Ella Wood - Perfectly Natural is a family run business located just outside of London. Our aim is to rid the cosmetic and beauty industry of plastic and chemicals. In our immediate environment we see so many products that are wrapped in unnecessary packaging and are packed full of nasty ingredients that really do not need to be there.


We decided to create a company that produces sustainable products with natural ingredients and plastic-free biodegradable packaging. Our business began with our beautiful soaps that contain only natural ingredients -  ingredients that have beneficial properties too! 

I am Dawn Grealey and I run our soap production operation. I have always been concerned with the amount of chemicals in many of our products, which become even more evident when my grandchildren came along. I then started looking into the ingredients in all our beauty products and cosmetics that we use on a daily basis and was shocked to see the amount of chemicals that were packed into products that we use on a daily basis! I knew something had to change. I wanted to create a product where I could recognise every ingredient that was listed on the back, but I also knew that I wanted to create a product that was attractive and unique too.

Alison, my business partner, quickly became our creative director and started designing molds and packaging for the soaps I was creating.

Alison has a creative background, having graduated in Fine Art, and therefore focuses her skills on sculpting molds and creating designs for our environmentally friendly products. Our Creative Collection Soaps are all unique to Ella Wood and contain small details that highlight the ingredients in the products. Our colorful and vibrant packaging designs are themed throughout our products, such as our beeswax wraps and eco-friendly wipes. 


As well as creating reusable products, our hobbies include spending our free time at the family allotment where we grow seasonal produce to create jams and pickles using recycled jars. As well as chickens, we keep a beehive on the allotment.

Having just completed a course in bee keeping, the honey and wax from the hive will be used in Ella Wood Products. We are extremely excited to share the business with the wider public and inspire customers to use products that have a positive effect on our environment and our future generations.

We are clearly the last generation that can change the course of climate change, but we are also the first generation with its consequences

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